Product Manager (3 vacancies : 2 PM for oncology, 1 PM for Osteoporosis)

cap NA Topjobs' client

post time Posted 85 months ago

Major Accountabilities (Describe the main results of the job to be achieved )

Financial and Business Results:
 Responsibility for sales performance, resource allocation and cost management of the product(s) in charged to achieve targets.
 Manage expenditure in place within annual budget (A&P).
Market Insight
 Interacts with all customer groups to make market observations, and identifies potential insights and market access issues.
 Acquires disease and market understanding to develop customer insights through appropriate techniques/tools
 Segments customer groups by agreed criteria
 Supports and contributes to market research activities, using basic tools and sources.
 Identifies suitable forecast analogues and helps in setting up strategy.
Planning
 Identifies potential key tactical options within each component of the marketing mix.
 Optimizes channel/promotional mix for individual brand through appropriate resource allocation that meets brand objectives and customer needs.
 Understanding and use of marketing principles and C4/MPH process to deliver to customer needs
 Manages brand finance and budgets, including appropriate management of brand resources
Execution
 Creates and delivers operational plans appropriate to life cycle of brand to optimize return for Company
 Executes key opinion leader development program.
 Leads development and delivery of key promotional campaign materials from insights to review, production and implementation.
 Drives consistent execution of product strategy throughout Marketing, Field Force, Managed Markets/Market Access, Medical using appropriate KPIs.
 Liaison with external agencies to deliver initiatives for brands.
 Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies.
 Monitors business performance and external environment via appropriate tools and takes corrective action as required to meet business objectives.
 Ensures all promotional process are in adherence to SP3 guidelines
Ideal Background (State the minimum and desirable education and experience level)
Education: A University degree in Science and /or degree in Business
marketing and preferably some post graduate marketing
qualification
Languages: Fluent in English
Experience:  At least 3 years’ experience in pharmaceutical marketing, ideally in MNC and/or Generics.
 Strong leadership experience.
 Successful record of contribution and/or P&L responsibility.
 Strong ability to communicate with senior management on country and regional level and beyond.