Digital Marketing Specialist
Ho Chi Minh City
Digital Marketing Specialist
Job description
· Create & Writing Content plan and strategy for all digital channel (website, social media, mobile application and other digital channel. Managing digital campaigns and day-to-day digital content &activities for all digital channel.
Preparing online media plan including objective, strategy, timeline and KPIs to support marketing campaign and promotion. Track, monitoring, measure and Analyzing web traffic, Social media, and digital campaign and providing monthly and campaign reports. Analyzing the effect of different online and campaign channels on each other and developing and implementing innovative strategies for improvement and growth Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns Performing ad-hoc analytics and conversion optimisation. Making and maintain relationship with online media vendor / Site publisher to define, driver and delivery campaign.
Qualification
Bachelor's degree in Business Administration, Communication, Advertising, Marketing, English or related field Have previous working experience in E-commerce, online marketing, Advertising, PR or related field Experienced in online marketing, such as CPA, CPC, Social Media marketing or other online marketing methods Good knowledge of food and beverage Google Ad words Certified is a plus Strong communication skill Strong marketing skill Strong negotiation skill Good command of reading/written/spoken English Computer literate: MS Office, Internet and E-mail
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Industry:
Fast Moving Consumer Goods
Job Category:
Marketing
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Location:
Ho Chi Minh City
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