Senior Brand Manager (respiratory)
Ho Chi Minh City
Responsibilities
- Provide local market understanding and customer’s insights to PLM/ LLM brand team;
- Provide input and feedback on campaign developed by PLM/ LLM;
- Localise Area Brand Operational Plan and ensure effective implementation of the country brand operational plans and monitor against agreed KPI.
- Responsible for team performance and development.
- Responsible for the management of team’s budget and brands’ A&P spend.
- Works with Field Force and medical to develop key stakeholders & KOLs through scientific programs and engagement;
- Provide input on competition, customers, pricing and value story to market access team;
- Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats;
- Participates in development of training for field force on brand information
- Adherence to global policy for external interaction, code of conduct and industry code of marketing practices.
Requirements
- Bachelor’s Degree; Pharmaceutical/medical back ground
- Experience in MNC pharmaceutical brand management for ethical product with good track record of effective implementation of plan and campaign;
- Excellent operational skills and ability to think strategically
- Able to work cross‐functionally especially with field force team to develop specific plan to address different challenges at customer level
- Strong interpersonal and communication skills
- Team player, organized, results oriented and independent
- Understanding of the country and region Healthcare environment (Pharma and ethical).
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Pharmaceutical
Job Category:
Pharmaceuticals
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Location:
Ho Chi Minh City
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