Associate Product Manager
Ho Chi Minh City
Responsibilities
In charge of Woman Health
Identify , develop , evaluate market and brand development as per product development strategies Analyze sales, customers, market data, consumer insight to define right segmentation, targeting, positioning for the brands in charge Develop, implement & control marketing programs as per the annual approved budget Conduct the market research and sales analysis to implement suitable and productive market development Evaluate the financial aspects of produce development, such as budgets, expenditure or ROI and profit-loss projections Coordinate with related cross functions , distribution partner, export partner to ensure effective sales and demand planning Make highly accurate sales forecast Implement training program to Field Force and key stakeholders TLs engagement
Take lead on EP portfolio marketing activation implementation
HCPs Workshop/symposiums/congress (pharmacy and hospital) : topic, agenda, invitation, logistics of events, speaker.. Communication materials development & training : slide set of IST/GM/HM and pharmacist materials, patient materials Implement all advertisement activities : merchandising, taxi ads, bus, LCDs Implement public communication campaigns : Educational program cooperated with GOFP & WU for HCPs and end users including : organizing educational events ( taking care of speaker, develop content, agenda, Q&A) online contest, fan page, influencer marketing , PR articles, Online consultation In charge of campaign reports : review activities ( KPIs, cost, timing, resource), take out key learnings ( what is good, what need to be done for improvement), recommendation for next activities Work with Procurement for project briefing and work with Agency/3rd parties to ensure MKT plans are implemented on time with deliverable results, give prompt feedback for quick corrective actions if any Coordinate with field force/ cross functional team at planning and implementation of activities; get market intelligence to input for planning in further. Collaborate with MSL/MA to enhance TLs engagement Monitor P&I spending as phasing for each activity, and follow up spending of field force activities : IST, GM Plan and execute the training schedule for Field Force: product knowledge, role play, product test… In charge of process : Content factory, eIPR, Shopping cart
Other tasks as assigned
Requirements
University graduated Young entrepreneurship , hardworking, ambitious to be developed 1-2 years experiences at the same level Good communication skills ( Vietnamese and English - preferred) Strong collaboration with cross function, key stakeholders Proactively ask for help and ask to help Time management skills Enjoy fieldwork, proactive, passionate, teamwork Good computer skills (Excel ,PPT, Word..) Willing to travel and field visit extensively
Competencies required:
Brand Activation Plan and Align Strategic Mindset
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Industry:
Pharmaceutical
Job Category:
Marketing
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Location:
Ho Chi Minh City
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