Job description

• Develops and markets agency’s Public Relations Division and its people/products.
• Monitors and controls the revenue growth and profitability of the Public Relations Division.
• Establishes strategic marketing direction, long-range and annual planning for each account.
• Maintains top-level client contact. Analyzing research, writing public relations proposals and plans, and making presentations to potential clients.
• Participates in new business pitches, with emphasis on the strategic marketing perspective.
• Represents the division and company in the community through affiliation with non-profit/civic organizations and professional associations.
• Maintains up-to-date knowledge in marketing, media, and research theory and technique.  Keeps staff aware of new and significant developments and serves as a resource for all the staff.
• Recruits, hires, manages and evaluates personnel in his area, reviewing compensation, establishing staff account assignments.  Makes recommendations to the Managing Director/CEO on terminating or adding people.
• Actively trains his/her personnel in brand marketing, research and media.
• Promotes, when appropriate, the use of other agency services in executing the creative product and the total program – research, public relations, etc.
• Along with the Creative Director and Managing Director, prepares and presents annual presentation of agency’s credentials.
• Acts as marketing liaison with Creative Director.
• Maintains contact with key industry associations and organizations.
• Reviews all marketing strategies/research for clients as a “quality control” function.
• Assumes responsibility for health of agency/client relationships and achievement of client objectives.
• Achieves agency income objectives for each client.
• Assigns manpower (outside of creative) to particular clients.
• Forecasts agency revenue and department’s direct costs for year, based on client projections and income goals for his staff.
• Construction and negotiation of individual agency/client contracts to generate income in keeping with agency goals.
• Stays alert for opportunities to increase client activity and billing, as well as obtaining new business from existing clients.

General requirement

• Background: University Degree. Good command of English and Computer skills
• Min 5 years in the same industry or in reputable agency
• Exceptional client servicing and relationship building skills
• A mind for good business strategy and an aptitude for improving processes and developing new campaigns
• Business development experience with a proven track record of wins
• A flair for leading and motivating other team members at all levels and strong interpersonal skills
• Exceptional presentation and pitching skills honed during a successful previous career and talent writing up documents
• A positive can-do attitude and hands-on approach to tasks and troubleshooting
• Written and spoken communication skills to a very high standard