Marketing Manager
Multinational pharmaceutical company
Ho Chi Minh City
Job description
Strategic Brand planning
Develops and oversees implementation of strategic business and related tactical plans for assigned brands
Leads the effective planning and coordination with other brands, implementation and quality of all designated marketing strategies and plans. Identifies and implements improvements of life-cycle activities.
Demonstrates a strong leadership role across the organization by effectively promoting and engaging in close collaboration with key internal stakeholders.
Develops and encourages innovative approaches/strategies to maximize brand objectives.
Works closely with Regional/Global marketing and medical team members in identifying effective marketing strategies for designated product for Vietnam. Serves as an advocate for Vietnamese marketing initiatives in the context of global marketing. Coordinates closely launch process, campaign development, competitive defense and strategic evolution of the product.
Accountable to manage the brand/portfolio budget process for designated area - makes sound decisions to optimize spend and ensure that resources are appropriately allocated and quality of services are maintained while costs remain on track and according to budget.
Manage all aspects of the marketing mix including promotion, pricing, distribution, and product developments and/or changes.
Product Investment
Maximizes revenue and profitability and understands return on investment (ROI) concepts to ensure optimization of marketing/sales related spend.
Appropriately seeks human and financial resources to optimize brand within context of overall portfolio both via national, business area and international resources.
Partners with Business Support to develop and implement marketing metrics. Regularly reviews marketing/sales programs progress to ensure profitability/budget goals are on track. If not meeting metrics, proactively implements corrective measures to increase business impact and overall value.
General requirement
Graduate in Science, Pharmacy
Masters in business management
Total 6-8 years experience in pharmaceutical industry
Minimum 2-3 years experience as marketing manager
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Pharmaceutical
Job Category:
Pharmaceuticals
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Location:
Ho Chi Minh City
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