Senior Brand Manager

cap N.A.TOPJOBS ' CLIENT

A Pharmaceutical Company

post time Posted 103 months ago

Job Description.

•    Accountable for accelerated share, for assigned brand portfolio over 3>1 plan in the market.
- Execute and amplify winning Market Activation Plans (MAPs) in the context of the consumer, shopper, expert, trade and competitive set. Output clear local activation calendars to be deployed to attain growth priorities in brand development.
- Work with Finance to analyze the P&L and identify the impact of alternative actions.
- Identify investment priorities and manage A&P (working media and P-line) with appropriate mix between advertising and in-store efforts in collaboration with customer development channel and category management.
- Monitor and assess in-market new product launches brilliantly leveraging Area launch models with local adaptation where needed.
- Adapt Area tool kits (materials, claims, copy (when necessary), etc…)
- Liaise actionable local insights with the Area teams (consumer, shopper, expert) to generate locally relevant Task Maps.
- Define and deliver winning expert activation programmes to strengthen the “expert recommended” differentiation for relevant brands.
- Activate and consistently deploy winning claims working closely with area, regulatory, medical and activation teams.
- Ensure the Brand Heart is brought to life and consistently activated across all touch points to build long term brand equity.
- Win in digital locally through driving local digital insights and delivering locally relevant digital campaigns.
- Build strong agency partnerships at LOC to deliver world class activation.
- Actively contribute to global innovation scoping and forecasting processes across PMB cycle to ensure launch targets are realistic and delivered. Drive innovation planning, sequencing, implementation planning, tracking and learning.
- Model company values & behaviors and act in compliance with all company codes of practice.
- Be responsible for tracking local brand KPIs and recommending remedial action where necessary

COMPLEXITY: (degree of change & uncertainty; level of influencing required; degree of matrix working)
•    Demonstrated ability to lead complex projects with successful outcomes.
•    Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas
•    Experience of leading successful innovation launches in market
•    Experience in implementing brand plans and execution plans
•    Experience in brand architecture, setting brand/variant roles & priorities and building portfolio
•    Ability to lead and inspire
•    Knowledge of consumer marketing, including digital.
•    Financial acumen
•    Experience of NPD process

General Requirements
SPECIALISED KNOWLEDGE: (breadth & depth across disciplines / functions; expertise in field required)
•    Bachelor degree in science Marketing / Business/ Economics. Masters Degree in Business Management is preferred.
•    3 – 4 years (BM) and 5+ years (SBM) experience in a Marketing or related role
•    Excellent English Written and Spoken Communication skills
•    Computer skills in Microsoft Words, Excel, PowerPoint, Project
•    Excellent interpersonal skills.