Marketing Manager

cap N.A.TOPJOBS' CLIENT

Pharmaceutical Company

post time Posted 102 months ago

Major Duties & Responsibilities:

1. Implement and further develop marketing strategy of assigned products
•    Develop, implement and evaluate marketing objectives, strategies, advertising and promotion, and operational activities for the assigned products
•    Analyze positioning and market situation of products and readjust if required, involve sales force to provide input and validate
•    Arrange, conduct advisory boards, symposium, exhibitions, conferences, seminar, workshop and meetings
•    Achieve sales, profit objectives, margin and market share annual goals for the assigned products

2. Prepare for the successful launch of new products
•    Evaluate the practicality and potential of new products and market development. Looking for opportunity to develop business by launching new products and expanding geography coverage
•    Determine the appropriate form of market assessment / research (internal vs. external, qualitative vs. quantitative)
•    Conduct professional market assessment (if external research including briefing, agency selection and monitoring, interpretation of results for strategic direction)
•    Priorities new products based on market data and situation analysis
•    Develop a positioning and communication strategy
•    Identify sales potential for long term plans
•    Support Regulatory Affairs in developing registration strategies for new products to achieve fast time to market at reasonable costs: by working with KOL, advisory boards, MOH if required (recommendation letters, presentations, roundtable meetings)
•    Analyze profitability of new products
•    Develop the launch plan for new products (convert strategy elements into a workable launch and operational plan)

3. Support sales team to deliver sales objectives and plans
•    Co-ordinate and conduct product training, competitor information intelligence and market trends to sales force on an ongoing basis
•    Design and develop promotional materials to reinforce the brand positioning and competitive advantage
•    Evaluate effectiveness of promotional material with related partners (in-house or outsource) and adjust as necessary
•    Manage and determine allocation of samples in line with products strategy, where relevant to the market
•    Plan and conduct field visits with field force to monitor implementation of marketing programs, gather feedback from field force on ongoing programs and inputs for programs to be implemented
•    Work closely with the Area Sales Managers to ensure activities are communicated clearly and executed effectively
•    Review and co-operate with sales team to solve complaints and suggestions relating to assigned products
•    Provide input into the monthly sales forecast to ensure accurate stock levels

4. Build KOL endorsement and advocacy
•    Identify the KOL to achieve endorsement and advocacy
•    Develop excellent co-operation with KOL (in cooperation and coordination with the relevant sales functions) to achieve a clear understanding of the market
•    Provide scientific information on the brand (publications, slide kit) to maintain relationship
•    Develop endorsement by KOL through conducting advisory boards, clinical studies, speakers, symposia, visits according to marketing strategy

5. Demonstrate high level of product knowledge and therapy area
•    Take initiative to maintain and upgrade product knowledge through sourcing product information, reading clinical report and publications, medical journals
•    Identify marketing opportunities based on medical information, market knowledge, and competitor knowledge
•    Regularly update knowledge on indication area by attending medical conventions, and KOL interaction; understand treatment/market trend
•    Build and maintain global network and relationships through attendance of regional / global workshops

6. Monitor performance and direct marketing budget
•    Track monthly performance vs. plan, and analyze reasons for gaps
•    Complete required reports based on SOP in a correct and timely manner
•    Monitor and control marketing budget
7. Build teamwork and co-operation spirit
•    Develop and build mutual trust, respect, and cooperation among team members
•    Highly co-operate with colleagues, get along well and help colleagues in the job
•    Build cross-functional team effectiveness with Marketing, Sales, Regulatory, Finance, HR and Admin colleagues to ensure successful delivery of strategy
•    Share best practice and learning, competitive information with colleagues to build knowledge and competence
•    Maintain good interpersonal professional relationships

8. Comply with Company’s policies, regulations and local applicable laws

9. Others:
•    Ensure Company’s confidentiality i.e. intellectual property, product, price, Sales and Marketing strategies, salary information
•    Perform any additional tasks as reasonably requested by Business Unit Director

General Requirements

Qualification
•        Bachelor’s degree in Pharmacist or Doctor, MBA is preferred

Experience
•        6-8 years of experience in Pharmaceutical industry 4 years of experience in similar position
•        Should have proven successful track record
•        Good communication and presentation in both English and Vietnamese
•        Competent in using computer software relating to jobs
Organizational
•        Deep knowledge of their own functional specialisation – current/best practice/global
•        FK strategic priorities and objectives
•        Global and regional culture and values and how they influence business practices
•        Decentralised decision-making processes – global/regional/local
•        Profit drivers and performance indicators relevant to their functional expertise
•        Regional organisational structure and key stakeholders and processes for formal/informal influencing
•        Competitive differentiators in comparison to market leaders
•        Key decision-makers in Headquarters and their responsibilities
•        Structure and operating processes for local organisations
•        Organisational product range and their potential synergies

Personal Style
•        Self-motivated
•        Is self-confident and authoritative, without being arrogant or directive
•        Strong interpersonal relations
•        Open-minded and approachable
•        Persuasive and influential
•        Flexible, adaptable and responsive
•        Continuous learner
•        Remain calm under pressure
•        Prepared to take calculated risks
•        Ability to represent the right image of the Company to the external customers.
•        Balances short-term results with ‘big picture’ view
•        Thinks ‘whole of business’ - prioritizing organization’s needs over own