Product Manager

cap NA Topjobs' client

post time Posted 77 months ago

PRODUCT MANAGER

Reporting to: Country Manager

Job Summary

Support the achievement of Distributor’s Business Unit objectives, while adhering to Marketing guidelines
Develop and implement all aspects of business unit specific marketing strategy and promotion plan
Coordinate and make recommendations to regional marketing director to ensure synergy of marketing effort and leverage of marketing resources.
Coordinate with and recommend to country and regional logistics to ensure continuous supply and availability of commercial and sample goods.
Coordinate with and recommend to country and regional regulatory to prioritize registration of new products/packaging and to ensure proper maintenance of existing products.

Key Responsibilities

Planning and Organizing

Develop marketing plan to fully exploit the market potential.
Develop marketing strategy to support distributor’s business unit to achieve business unit sales target, within the framework of company objectives.
Initiate Review product marketing plan to ensure the achievement of short and long term business unit objectives of distributor.
Gather data in Vietnam RO to understand customer needs, market size, market growth and competitive share position and initiate market research project if needed
Establish new product planning to ensure the effective pre-marketing prior to launch.
Coordinate with and recommend local and regional regulatory manager to prioritize registration of new products/new packaging and ensure registration approval of such products before the launch date, and to ensure proper maintenance of existing products.
Plan and develop country key opinion leader to provide education and information to physicians. Recommend to and coordinate with Regional Marketing Director to develop regional key opinion leader.

Implementation, Coordination and Monitoring

Manage and drive new product development program and existing business through close co-ordination with relevant distributor’s business unit, regional marketing team, and R&D support.
Develop & support relevant distributor’s business unit to manage the in-market business and optimize resources to achieve the goal.
Maintain contact and build relationship with key opinion leader to get support and build company image.
Develop creative input for the marketing plan and key product strategies, tactics and promotional activities to achieve maximum market impact.
Monitor competitive product promotion and develop specific measures to counter competitive activity.
Continually review assigned products progress / prognosis with relevant distributor’s business unit to initiate corrective measures where necessary.
Implement all training activities related to product promotion for Distributor’s field personnel.
Organize, implement, control and report on pre-launch campaigns of assigned products.
Liaise with the Regulatory Affairs Manager and the Sales Managers in conducting safety monitoring programs for assigned products.

Cross Functional Coordination and Effective Communication

Coordinate with the relevant distributor’s business unit to ensure that marketing plan of each product is communicated to distributor’s field force.

Miscellaneous

Make periodic sales / MD calls with relevant distributor’s business unit’s people to get firsthand information on trends and conditions in the market and / or industry, and to aid the territories / regions in their sales efforts.
Continually evaluate in both quantitative and qualitative terms the potential and actual performance of assigned products.

Recommend:

- Products which should be dropped.

- Improvements to present products e.g. pack, price.

- New markets or uses (indications) for assigned products which should be tapped.

- New products which can be profitably integrated with the present line.

Develop and maintain a library of clinical papers, technical data, and promotion materials on assigned products.
Develop a core of specialists MDs relevant to his products as investigators, speakers or trend setters