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Trade Marketing and Product Supervisor

cap LP & Associates' client

location Ho Chi Minh City

post time Posted 33 months ago


 Job Title: Trade Marketing and Product Supervisor

Main Responsibilities


1. Marketing & Sales:



Strategic Planning:


- Understanding market environment, customers, consumers competitors, through field visit, research, market intelligence, analysis tools to develop Trade marketing.

- Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis.

- Partnership development and build professional relationship with key stakeholders (internal and external)

- Contribute to QBR with planning and report activities with Sales evaluation performance. 


Operation and execution: 


- Implementation & Tactics: Prepare marketing Mix and Implementation Plan including BTL activities…

- Managing Information gaps: Market research, assessing competitive activity

- Closely cooperate with Exclusive Team, Multiline team to increase brand awareness, availability and coverage in Pharmacy Channel.

- Develop and manage trade marketing network, sub-distributors, other partnerships in marketing and distribution Nationwide

- Conduct market research (if requires) to enhance customer insights, recall message and brand healthy in market.

- Submit analysis, report, key learning pre, and post Trade marketing activities, contribute to monthly report by planning and execution activities.


2. Internal and external Communication: 


- Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time

- Ensure field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version

- Field works and field visit for brand execution,

- Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.

- Manage payment on time and effectively based on market needs and brand objectives.

- Promotional: develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team.

- Cooperate Pharmacy Multiline team to drive retailers Haw Par business.

- Close relationship with key contacts in principal to make sure both sides keep updating the expectation and alignment.


3. Working Attitude: 


- Self motivation and strengthen team spirit with good attitude and behaviors.

- Willing to accept related organization changes if any (new brands, tasks, responsibilities…)

- Closely cooperate with cross-functional (business support, Regulatory, compliance, IC, HR, BD…to handle the business matter and explore business opportunities

Key Performance Indicator

·          Achieve the set performance objectives

·          Key contact and project lead related to Haw Par Trade Marketing

·          Lead the assigned from product manager


·          Manage KPI, cost and process for execution.

Essential Requirement


Education & Qualification



University graduated. Related to pharmaceutical, marketing, or commercial are advantages. Refer MBA profile


Working Experience




03-05 Years experiences in Trade Marketing position


OTC (BTL), Pharma market knowhow (optional)






Presentation skills


Management skills/Leadership

Planning & organization

Negotiation& communication

Time management

Fluency in English

Computer skills


Other Specific Requirements






Hardworking & enthusiasm

Cooperation & teamwork

Willing to cooperation

Multiple task management



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company detail

over 500



Full Time

Ho Chi Minh City



Vietnamese, English

144 Phung Van Cung Str., Ward 4, Phu Nhuan Dist., HCMC.

Ms Lan Phuong

Tel: (+8428) 22532930 , Ext : 605