Trade Marketing and Product Supervisor
LP & Associates' client
Ho Chi Minh City
Posted
68 months ago
Job Title: Trade Marketing and Product Supervisor
Main Responsibilities
1. Marketing & Sales:
Strategic Planning:
- Understanding market environment, customers, consumers competitors, through field visit, research, market intelligence, analysis tools to develop Trade marketing.
- Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis.
- Partnership development and build professional relationship with key stakeholders (internal and external)
- Contribute to QBR with planning and report activities with Sales evaluation performance.
Operation and execution:
- Implementation & Tactics: Prepare marketing Mix and Implementation Plan including BTL activities…
- Managing Information gaps: Market research, assessing competitive activity
- Closely cooperate with Exclusive Team, Multiline team to increase brand awareness, availability and coverage in Pharmacy Channel.
- Develop and manage trade marketing network, sub-distributors, other partnerships in marketing and distribution Nationwide
- Conduct market research (if requires) to enhance customer insights, recall message and brand healthy in market.
- Submit analysis, report, key learning pre, and post Trade marketing activities, contribute to monthly report by planning and execution activities.
2. Internal and external Communication:
- Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time
- Ensure field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version
- Field works and field visit for brand execution,
- Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.
- Manage payment on time and effectively based on market needs and brand objectives.
- Promotional: develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team.
- Cooperate Pharmacy Multiline team to drive retailers Haw Par business.
- Close relationship with key contacts in principal to make sure both sides keep updating the expectation and alignment.
3. Working Attitude:
- Self motivation and strengthen team spirit with good attitude and behaviors.
- Willing to accept related organization changes if any (new brands, tasks, responsibilities…)
- Closely cooperate with cross-functional (business support, Regulatory, compliance, IC, HR, BD…to handle the business matter and explore business opportunities
Key Performance Indicator
· Achieve the set performance objectives
Essential Requirement
Education & Qualification
University graduated. Related to pharmaceutical, marketing, or commercial are advantages. Refer MBA profile
Working Experience
03-05 Years experiences in Trade Marketing position
OTC (BTL), Pharma market knowhow (optional)
Skill
Presentation skills
Management skills/Leadership
Planning & organization
Negotiation& communication
Time management
Fluency in English
Computer skills
Other Specific Requirements
Integrity/Compliance
Hardworking & enthusiasm
Cooperation & teamwork
Willing to cooperation
Multiple task management
Fields marked with a * are required.
