Product Manager (Cosmetic - Japan)
LP & Associates' client
Ho Chi Minh City
Posted
64 months ago
PURPOSE OF POSITION
Create strategy, lead and manage marketing activities and sales performance to achieve/exceed the product objectives (target, P&L), manage Nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior.
Make sure that all activities and documentation for the product team follow the company compliance and company policy in daily practice.
1. Marketing & Sales:
- - Strategic Planning:
Understanding market environment, customers, consumers competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term.
Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.
Partnership development and build professional relationship with key stakeholders (internal and external)
- Operation and execution:
Managing the brand: propose and develop Unique Selling Point and Brand Positioning, Brand communications, Marketing and Sales tools quarterly.
Implementation & Tactics: Prepare marketing Mix and Implementation Plan including BTL/ATL activities…
Forecasting: market base forecasting, manage stock issues.
Prepare and allocate target, incentive scheme …aligned with brand objective, Commercial Solution Sales contest and manage payment on time
Managing Information gaps: Market research, assessing competitive activity
Closely cooperate with Multiline team to increase availability and coverage in Pharmacy Channel.
Develop and manage trade marketing network, sub-distributors, other partnerships in marketing and distribution Nationwide
Conduct market research (if requires) to enhance customer insights, recall message and brand healthy in market.
- QBR development:
Quarterly review: Define key issues and opportunities with valid assumptions, impact, actions, timeline.
Measure results, Evaluate, Propose & carry out corrective action.
Attend training/meeting/QBR meeting and events based on approved plan to make sure brand strategy and objectives are meet/exceed expectation.
- 2. Internal and external Communication:
Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time
Ensure field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version
Field works and field visit for brand execution, KOL development, Key decision makers in hospitals/Insurance/SOH, dual visit with Sales for coaching, market updates…with actions.
Team management: recruitment, retention, motivation team and make sure staffs understand and execution daily activities with company policy, compliance, code of conduct.
Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.
Manage staffs’ payment on time and effectively based on market needs and brand objectives.
Promotional: develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team.
Develop products at modern trade, cosmetic store and online commercial.
Close relationship with key contacts in principal to make sure both sides keep updating the expectation and alignment. Working closely with regional team, ensure all activities align with commitment with regional team
Contribute to Commercial Solutions on SOP, process, team building, share best practices…and attend all required training/meeting locally and PRN.
3. Training and development:
Cooperate with training, SFE, medical to organize quarterly refresh training about product knowledge, disease knowledge, SOP, CRM, Data base, update call Center (if any)
Involve and attend recruitment, retention, motivation, development process for team and Commercial Solutions team.
Involve New Product Development process and lead new product launch based on management approval.
4. Working Attitude:
Self motivation and strengthen team spirit with good attitude and behaviors.
Willing to accept related organization changes if any (new brands, tasks, responsibilities…)
Closely cooperate with cross-functional (hospital team, business support, IC, HR, BD…to handle the business matter and explore business opportunities
Ready to support Line Managers/Head department on ad-hoc requirements (if any)
Key Performance Indicator
Education & Qualification
University graduated
Related to marketing, cosmetic field or commercial are advantages
Refer MBA profile
Working Experience
03-05 Years experiences in management position
OTC (ATL/BTL),
Refer Cosmetic or consumer or OTC experience
Refer brand name management
Refer MKT and Sales Management
Refer Digital MKTG and online commercial experience
Skill
Presentation skills
Management skills/Leadership
Planning & organization
Negotiation& communication
Time management
Fluency in English
Computer skills
Refer brand plan experience
Other Specific Requirements
Integrity/Compliance
Hardworking & enthusiasm
Cooperation & teamwork
Willing to cooperation
Multiple task management
Fields marked with a * are required.
Company Size:
Over 250 employees
Industry:
Pharmaceutical
Job Category:
Marketing
Job Type:
Full Time
Location:
Ho Chi Minh City
Desired skills:
Cosmetic or consumer or OTC experience
Job Level:
Manager
Preferred language to receive applications:
English, Vietnamese
Company address:
144 Phung Van Cung Str., Ward 4, Phu Nhuan Dist., HCMC.
Contact name:
Ms. Lan Phuong
Phone number:
Tel: (+8428) 22532930 , Ext : 605
Email address:
phuong.lan.nguyen@natopjobs.com.vn
recruitment@natopjobs.com.vn
lanphuong@lp-a.com.vn
nhuthuyen@lp-a.com.vn