Trade Marketing Manager

N.A.TOPJOBS ' CLIENT

A multinational FMCG company

Ho Chi Minh City

Posted 105 months ago

Job description
1. Lead the development and implementation of trade category plan for total channels:
•    Develop customer & shopper insights for total channels. Translate insights into business building opportunities within specific customers/channels
•    Build account/channel specific trade plans to align with total trade category plan to deliver category/brand objectives.
•    Identify trade spend opportunities and allocate funds for each sector while analyzing risks.
•    Match brand objectives with customer/market needs
•    Work with field sales team to ensure excellence in in-store activation
•    Ensure sales team (DT and KA) to execute the most efficient JBP and trade spends
2. Work out monthly rolling forecast for total channels:
•    Prepare promotion sell-out volume with attention to market intelligence information
•    Prepare input for brand and build incremental sales volume
3. Co-work with marketing team in launch/ re-launch and consumer promotion activities:
•    Provide input for marketing to build budget, scheme and communication plans
•    Allocate promotion volume to channel/ customers in charge
•    Work out the brief for BTL agencies and sales team
•    In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store
4. Develop and execute all trade/ schematic shopper promotions:
•    Lead scheme proposal and execution
•    Lead the communication to internal and external stakeholders on the scheme
•    Follow up with POSM production gift sourcing and delivery to stores OTIF
•    Conduct ROI and post-promotion evaluation
5. Coach, supervise and manage performance of subordinates
•    Provide coaching and support for subordinates
•    Conduct frequent performance review, identify capability gap and help subordinates on career development plan
General requirement
Education:
•    BA Degree or higher
Experience:
•    At least 4 years experience in FMCG market, in Trade MKT and/or Related activities
Personal Skills:
•    Insight-driven, great passions to serve shoppers
•    Sense of Creative/Innovative
•    Strong analytical skills and tendency of strategic thinking
•    Good command in English and computer skills
•    Experience in MT/DT category management or Brand Building is a plus

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