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Job detail

Digital Marketing Specialist

cap LP & Associates' client

location Ho Chi Minh City

post time Posted 30 months ago

 Digital Marketing Specialist

Job description

·         Create & Writing Content plan and strategy for all digital channel (website, social media, mobile application and other digital channel. Managing digital campaigns and day-to-day digital content &activities for all digital channel.

  • Preparing online media plan including objective, strategy, timeline and KPIs to support marketing campaign and promotion.
  • Track, monitoring, measure and Analyzing web traffic, Social media, and digital campaign and providing monthly and campaign reports.
  • Analyzing the effect of different online and campaign channels on each other and developing and implementing innovative strategies for improvement and growth 
  • Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution 
  • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns 
  • Performing ad-hoc analytics and conversion optimisation.
  • Making and maintain relationship with online media vendor / Site publisher to define, driver and delivery campaign.


  • Bachelor's degree in Business Administration, Communication, Advertising, Marketing, English or related field
  • Have previous working experience in E-commerce, online marketing, Advertising, PR or related field
  • Experienced in online marketing, such as CPA, CPC, Social Media marketing or other online marketing methods
  • Good knowledge of food and beverage
  • Google Ad words Certified is a plus
  • Strong communication skill
  • Strong marketing skill
  • Strong negotiation skill
  • Good command of reading/written/spoken English
  • Computer literate: MS Office, Internet and E-mail

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company detail

Over 20 000

Fast Moving Consumer Goods


Full Time

Ho Chi Minh City



Vietnamese, English

144 Phung Van Cung Str., Ward 4, Phu Nhuan Dist., HCMC.

Ms. Lan Phuong

Tel: (+8428) 22532930 , Ext : 605