Product Manager - New Product
LP & Associates' client
Ho Chi Minh City
Posted
65 months ago
Tittle: Product Manager
Report to: Marketing Manager
Division: Commercial Solutions
PURPOSE OF POSITION
- Pre-launch and Launch successful New Product in Vietnam market in 2019
- Lead and manage marketing activities and sales performance to achieve/exceed team objectives (target, P&L) Nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior.
- Make sure that all activities and documentation for team follow company compliance and company policy in daily practice.
RESPONSIBILITIES
1. Marketing & Sales:
Strategic Planning:
- Sharp launch plan with clear CSF, action plan, execution timeline
Understanding market environment, pharma industry, KOLs, customers, competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term.
- Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.
- KOL development and build professional relationship with key stakeholders (internal and external)
Operation and execution:
- Managing the brand: propose and develop Unique Selling Point and Brand Positioning, Brand communications, Marketing and Sales tools quarterly.
- Implementation & Tactics: Prepare marketing Mix and Implementation Plan
- Forecasting: market base forecasting, manage stock issues.
- Prepare and allocate target, incentive scheme …aligned with brand objective, Commercial Solution Sales contest and manage payment on time
- Managing Information gaps: Market research, assessing competitive activity
- Update E-porte and lead team to execute DSS for call plan, call report, market updates.
QBR development:
- Quarterly review: Define key issues and opportunities with valid assumptions, impact, actions, time line.
- Measure results, Evaluate, Propose & carry out corrective action.
- Attend training/meeting/QBR meeting and events based on approved plan to make sure brand strategy and objectives are meet/exceed expectation.
2. Internal and external Communication:
- Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time
- Ensure field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version
- Field works and field visit for brand execution, KOL development, Key decision makers in hospitals/Insurance/SOH, dual visit with Sales for coaching, market updates…with actions.
- Team management: recruitment new team, retention, motivation team and make sure staffs understand and execution daily activities with company policy, compliance, code of conduct.
- Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.
- Manage staffs’ payment on time and effectively based on market needs and brand objectives.
- Promotional: develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team.
- Cooperate with Hospital and Pharmacy Multiline team to drive tender, retailers, wholesalers support for assigned business.
- Close relationship with key contacts in principal to make sure both sides keep updating the expectation and alignment.
- Contribute to Commercial Solutions on SOP, process, team building, share best practices…and attend all required training/meeting locally and regionally.
3. Training and development:
- Cooperate with training, SFE, medical to organize quarterly refresh training about product knowledge, disease knowledge, SOP, DSS, updated Database to call Center (if any)
- Involve and attend recruitment, retention, motivation, development process for assigned team and Commercial Solutions team.
- Involve New Product Development process and lead new product launch based on management approval.
4. Working Attitude:
- Self motivation and strengthen team spirit with good attitude and behaviors.
- Willing to accept related organization changes if any (new brands, tasks, responsibilities…)
- Closely cooperate with cross-functional (hospital team, business support, IC, HR, BD…to handle the business matter and explore business opportunities
- Ready to support Line Managers/Head department on ad-hoc requirements (if any).
KEY PERFORMANCE INDICATOR
• Achieve the set performance objectives
• Management & develop assigned Teams to achieve their objectives
• Key contact and project lead related to assigned business
• Lead the assigned projects in Commercial Solutions fruitfully
• Manage cost and profit
QUALIFICATION REQUIREMENTS
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Essential Requirement
Education & Qualification
University graduated
Working Experience
3 Years experiences in management position
Successful launch brand name pharma product
Pharmaceutical market knowhow
Good in English
Skill
Presentation skills
Management skills/Leadership
Planning & organization
Negotiation& communication
Time management
Fluency in English
Computer skills
Other Specific Requirements
Integrity/Compliance
Hardworking & enthusiasm
Cooperation & teamwork
Willing to cooperation
Multiple task management
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Optional Requirement
Related to pharmaceutical, marketing, or commercial are advantages
Refer MBA profile
Refer Launching experience
Refer Women Health experience
Refer OTC/ETC experience
Refer brand name management
Refer brand plan experience
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