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Product Manager - New Product

cap LP & Associates' client

location Ho Chi Minh City

post time Posted 43 months ago

 Tittle: Product Manager

Report to: Marketing Manager

Division: Commercial Solutions



- Pre-launch and Launch successful New Product in Vietnam market in 2019

- Lead and manage marketing activities and sales performance to achieve/exceed team objectives (target, P&L) Nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior.

- Make sure that all activities and documentation for team follow company compliance and company policy in daily practice.



1. Marketing & Sales:

Strategic Planning:

- Sharp launch plan with clear CSF, action plan, execution timeline

Understanding market environment, pharma industry, KOLs, customers, competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term.

- Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.

- KOL development and build professional relationship with key stakeholders (internal and external)

Operation and execution:

- Managing the brand: propose and develop Unique Selling Point and Brand Positioning, Brand communications, Marketing and Sales tools quarterly.

- Implementation & Tactics: Prepare marketing Mix and Implementation Plan

- Forecasting: market base forecasting, manage stock issues.

- Prepare and allocate target, incentive scheme …aligned with brand objective, Commercial Solution Sales contest and manage payment on time

- Managing Information gaps: Market research, assessing competitive activity

- Update E-porte and lead team to execute DSS for call plan, call report, market updates.


QBR development:

- Quarterly review: Define key issues and opportunities with valid assumptions, impact, actions, time line.

- Measure results, Evaluate, Propose & carry out corrective action.

- Attend training/meeting/QBR meeting and events based on approved plan to make sure brand strategy and objectives are meet/exceed expectation.

2. Internal and external Communication:

- Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time

- Ensure field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version

- Field works and field visit for brand execution, KOL development, Key decision makers in hospitals/Insurance/SOH, dual visit with Sales for coaching, market updates…with actions.

- Team management: recruitment new team, retention, motivation team and make sure staffs understand and execution daily activities with company policy, compliance, code of conduct.

- Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.

- Manage staffs’ payment on time and effectively based on market needs and brand objectives.

- Promotional: develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team.

- Cooperate with Hospital and Pharmacy Multiline team to drive tender, retailers, wholesalers support for assigned business.

- Close relationship with key contacts in principal to make sure both sides keep updating the expectation and alignment.

- Contribute to Commercial Solutions on SOP, process, team building, share best practices…and attend all required training/meeting locally and regionally.

3. Training and development:

- Cooperate with training, SFE, medical to organize quarterly refresh training about product knowledge, disease knowledge, SOP, DSS, updated Database to call Center (if any)

- Involve and attend recruitment, retention, motivation, development process for assigned team and Commercial Solutions team.

- Involve New Product Development process and lead new product launch based on management approval.


4. Working Attitude:

- Self motivation and strengthen team spirit with good attitude and behaviors.

- Willing to accept related organization changes if any (new brands, tasks, responsibilities…)

- Closely cooperate with cross-functional (hospital team, business support, IC, HR, BD…to handle the business matter and explore business opportunities

- Ready to support Line Managers/Head department on ad-hoc requirements (if any).



•          Achieve the set performance objectives

•          Management & develop assigned Teams to achieve their objectives

•          Key contact and project lead related to assigned business

•          Lead the assigned projects in Commercial Solutions fruitfully

•          Manage cost and profit



Essential Requirement

Education & Qualification

University graduated

Working Experience

3 Years experiences in management position

Successful launch brand name pharma product

Pharmaceutical market knowhow

Good in English


Presentation skills

Management skills/Leadership

Planning & organization

Negotiation& communication

Time management

Fluency in English

Computer skills


Other Specific Requirements


Hardworking & enthusiasm

Cooperation & teamwork

Willing to cooperation

Multiple task management


Optional Requirement

Related to pharmaceutical, marketing, or commercial are advantages

Refer MBA profile

Refer Launching experience

Refer Women Health experience

Refer OTC/ETC experience

Refer brand name management

Refer brand plan experience









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company detail

Over 500



Full Time

Ho Chi Minh City



Vietnamese, English

144 Phung Van Cung Str., Ward 4, Phu Nhuan Dist., HCMC.

Ms. Lan Phuong

Tel: (+8428) 22532930 , Ext : 605