Product Manager

cap LP & Associates' client

location Ho Chi Minh City

post time Posted 26 months ago

General

Job Title: Product Manager

Department: Marketing

Reports to: Head of Core Retail

Job Purpose

Responsible for the development, implementation and execution of operational plans that optimize sales, market share and revenue growth for a brand or a set of brands in the short and long term.

Major Accountabilities

Financial and Business Results:

Responsibility for sales performance, resource allocation and cost management of the product(s) in charged to achieve targets.
Manage expenditure in place within annual budget (A&P).

Market Insight

Interacts with all customer groups to make market observations, and identifies potential insights and market access issues.
Acquires disease and market understanding to develop customer insights through appropriate techniques/tools
Segments customer groups by agreed criteria
Supports and contributes to market research activities, using basic tools and sources.
Identifies suitable forecast analogues and helps in setting up strategy.

Planning

Identifies potential key tactical options within each component of the marketing mix.
Optimizes channel/promotional mix for individual brand through appropriate resource allocation that meets brand objectives and customer needs.
Understanding and use of marketing principles to deliver to customer needs
Manages brand finance and budgets, including appropriate management of brand resources

Execution

Creates and delivers operational plans appropriate to life cycle of brand to optimize return for company.
Executes key opinion leader development program.
Leads development and delivery of key promotional campaign materials from insights to review, production and implementation.
Drives consistent execution of product strategy throughout Marketing, Field Force, Managed Markets/Market Access, Medical using appropriate KPIs.
Liaison with external agencies to deliver initiatives for brands.
Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies.
Monitors business performance and external environment via appropriate tools and takes corrective action as required to meet business objectives.
Ensures all promotional process are in adherence to SP3 guidelines

Key Performance Indicators

Financial and Business Results:

Field Force targets
Product Revenue
Market share
Execution rate of expenditure

Strategy/Market Focus:

Delivery and quality of marketing plan: timeliness, detail, insight, innovation
Business understanding and analytics: competency, accuracy and insight-driven
Timely and effective product launches with marketing strategy
Execution of key marketing programs (investigator meeting or study initiation, new products launch campaign, branding work for strategic products etc

Ideal Background

Education: A University degree in Science and /or degree in Business marketing and preferably some post graduate marketing qualification

Languages: Fluent in English

Experience:

At least 3 years’ experience in pharmaceutical marketing, ideally in MNC and/or Generics.
Strong leadership experience.
Successful record of contribution and/or P&L responsibility.
Strong ability to communicate with senior management on country and regional level and beyond.

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