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Product Manager

cap LP & Associates' client

location Ho Chi Minh City

post time Posted 26 months ago


Job Title: Product Manager
Department: Marketing
Reports to: Head of Core Retail
Job Purpose
Responsible for the development, implementation and execution of operational plans that optimize sales, market share and revenue growth for a brand or a set of brands in the short and long term.
Major Accountabilities
Financial and Business Results:
  • Responsibility for sales performance, resource allocation and cost management of the product(s) in charged to achieve targets.
  • Manage expenditure in place within annual budget (A&P).
Market Insight
  • Interacts with all customer groups to make market observations, and identifies potential insights and market access issues.
  • Acquires disease and market understanding to develop customer insights through appropriate techniques/tools
  • Segments customer groups by agreed criteria
  • Supports and contributes to market research activities, using basic tools and sources.
  • Identifies suitable forecast analogues and helps in setting up strategy.
  • Identifies potential key tactical options within each component of the marketing mix.
  • Optimizes channel/promotional mix for individual brand through appropriate resource allocation that meets brand objectives and customer needs.
  • Understanding and use of marketing principles to deliver to customer needs
  • Manages brand finance and budgets, including appropriate management of brand resources
  • Creates and delivers operational plans appropriate to life cycle of brand to optimize return for company.
  • Executes key opinion leader development program.
  • Leads development and delivery of key promotional campaign materials from insights to review, production and implementation.
  • Drives consistent execution of product strategy throughout Marketing, Field Force, Managed Markets/Market Access, Medical using appropriate KPIs.
  • Liaison with external agencies to deliver initiatives for brands.
  • Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies.
  • Monitors business performance and external environment via appropriate tools and takes corrective action as required to meet business objectives.
  • Ensures all promotional process are in adherence to SP3 guidelines
Key Performance Indicators
Financial and Business Results:
  • Field Force targets
  • Product Revenue
  • Market share
  • Execution rate of expenditure
Strategy/Market Focus:
  • Delivery and quality of marketing plan: timeliness, detail, insight, innovation
  • Business understanding and analytics: competency, accuracy and insight-driven
  • Timely and effective product launches with marketing strategy
  • Execution of key marketing programs (investigator meeting or study initiation, new products launch campaign, branding work for strategic products etc

Ideal Background

Education: A University degree in Science and /or degree in Business marketing and preferably some post graduate marketing qualification
Languages: Fluent in English
  • At least 3 years’ experience in pharmaceutical marketing, ideally in MNC and/or Generics.
  • Strong leadership experience.
  • Successful record of contribution and/or P&L responsibility.
  • Strong ability to communicate with senior management on country and regional level and beyond.


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company detail

Over 500



Full Time

Ho Chi Minh City



Vietnamese, English

144 Phung Van Cung Str., Ward 4, Phu Nhuan Dist., HCMC.

Ms. Lan Phương

(+8428) 2253 2930 , Ext : 605