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Business Development Manager

cap LP & Associates' client

location Ho Chi Minh City

post time Posted 26 months ago


  • Strategy & Implementation: Define local end-user  & segment plans, which clearly establish product positioning (or product differentiation strategies) versus competitive products, product development direction, communication and plan service programs  This includes the development of the new market and/or applications to gain or protect our share in Pharma segment.
  • Growing the Business: Define and drive short and mid-term segment plans and longer-term strategy roadmaps and end-user customer program. Grow the business by developing and introducing new and upgraded products to address product gaps in the market in collaboration of product teams.
  • Product Launches & Support: Conduct competitive product assessments and develop a new product or product positioning strategies to compete. Drive product launches with communication and training. Ensure that new products are introduced professionally, with appropriate positioning, pricing, sales materials, promotions and accompanying services. Seek end-user insights to create new ideas/products for specific segment requirements with PLT teams.
  • Relationships: Establish and maintain in close co-operation with Labels & Packaging Material Asia Pacific team, a successful long term product strategy to achieve required sales value and margins along with the objectives (manage product life cycle).
  • Measurement and Analysis: Assess current revenue performance and monitor product profitability.  Partner with the organization (Sales / BDMs) to ensure the development of programs, tools initiatives to improve performance. Manage products with respect to forecast, packaging, range, logistic requirements, etc.
  • Margin: Manage product profitability.


  • Bachelor’s degree required. MBA is a plus.
  • 6  years of +of commercial business experience/ business development 
  • Experience in packaging companies  catering to House and Consumer Product (HPC)/ F&B / Lubricants/Pharmaceutical is preferred
  • End - User / Brand Owner Engagement is a must. 
  • Experience in product development and new product commercialization
  • Proven track record in building and maintaining customer relationships
  • Must be able to champion and drive new business ventures, establish new contacts.
  • Open and innovative  mindset to propose new idea and action

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Full Time

Ho Chi Minh City




144 Phung Van Cung, ward 4, Phu Nhuan District, HCM

Ms. Kim Anh