Associate Product Manager

LP & Associates' client

Ho Chi Minh City

Posted 31 months ago

 Responsibilities

1. In charge of Woman Health

• Identify , develop , evaluate market and brand development as per product development strategies
• Analyze sales, customers, market data, consumer insight to define right segmentation, targeting, positioning for the brands in charge
• Develop, implement & control marketing programs as per the annual approved budget
• Conduct the market research and sales analysis to implement suitable and productive market development
• Evaluate the financial aspects of produce development, such as budgets, expenditure or ROI and profit-loss projections
• Coordinate with related cross functions , distribution partner, export partner to ensure effective sales and demand planning
• Make highly accurate sales forecast
• Implement training program to Field Force and key stakeholders
• TLs engagement

2. Take lead on EP portfolio marketing activation implementation

• HCPs Workshop/symposiums/congress (pharmacy and hospital) : topic, agenda, invitation, logistics of events, speaker..
• Communication materials development & training : slide set of IST/GM/HM and pharmacist materials, patient materials
• Implement all advertisement activities : merchandising, taxi ads, bus, LCDs
• Implement public communication campaigns : Educational program cooperated with GOFP & WU for HCPs and end users including : organizing educational events ( taking care of speaker, develop content, agenda, Q&A) online contest, fan page, influencer marketing , PR articles, Online consultation
• In charge of campaign reports : review activities ( KPIs, cost, timing, resource), take out  key learnings ( what is good, what need to be done for improvement), recommendation for next activities
• Work with Procurement for project briefing and work with Agency/3rd parties to ensure MKT plans are implemented on time with deliverable results, give prompt feedback for quick corrective actions if any 
• Coordinate with field force/ cross functional team at planning and implementation of activities; get market intelligence to input for planning in further.
• Collaborate with MSL/MA to enhance TLs engagement
• Monitor P&I spending as phasing for each activity, and follow up spending of field force activities : IST, GM
• Plan and execute the training schedule for Field Force: product knowledge, role play, product test…
• In charge of process : Content factory, eIPR, Shopping cart

3. Other tasks as assigned

 Requirements

• University graduated
• Young entrepreneurship , hardworking, ambitious to be developed 
• 1-2 years experiences at the same level
• Good communication skills ( Vietnamese and English - preferred)
• Strong collaboration with cross function, key stakeholders
• Proactively ask for help and ask to help
• Time management skills
• Enjoy fieldwork, proactive, passionate, teamwork
• Good computer skills (Excel ,PPT, Word..)
• Willing to travel and field visit extensively

Competencies required:

• Brand Activation
• Plan and Align
• Strategic Mindset 

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