Associate Product Manager
LP & Associates' client
Ho Chi Minh City
Posted
31 months ago
Responsibilities
- In charge of Woman Health
- Identify , develop , evaluate market and brand development as per product development strategies
- Analyze sales, customers, market data, consumer insight to define right segmentation, targeting, positioning for the brands in charge
- Develop, implement & control marketing programs as per the annual approved budget
- Conduct the market research and sales analysis to implement suitable and productive market development
- Evaluate the financial aspects of produce development, such as budgets, expenditure or ROI and profit-loss projections
- Coordinate with related cross functions , distribution partner, export partner to ensure effective sales and demand planning
- Make highly accurate sales forecast
- Implement training program to Field Force and key stakeholders
- TLs engagement
- Take lead on EP portfolio marketing activation implementation
- HCPs Workshop/symposiums/congress (pharmacy and hospital) : topic, agenda, invitation, logistics of events, speaker..
- Communication materials development & training : slide set of IST/GM/HM and pharmacist materials, patient materials
- Implement all advertisement activities : merchandising, taxi ads, bus, LCDs
- Implement public communication campaigns : Educational program cooperated with GOFP & WU for HCPs and end users including : organizing educational events ( taking care of speaker, develop content, agenda, Q&A) online contest, fan page, influencer marketing , PR articles, Online consultation
- In charge of campaign reports : review activities ( KPIs, cost, timing, resource), take out key learnings ( what is good, what need to be done for improvement), recommendation for next activities
- Work with Procurement for project briefing and work with Agency/3rd parties to ensure MKT plans are implemented on time with deliverable results, give prompt feedback for quick corrective actions if any
- Coordinate with field force/ cross functional team at planning and implementation of activities; get market intelligence to input for planning in further.
- Collaborate with MSL/MA to enhance TLs engagement
- Monitor P&I spending as phasing for each activity, and follow up spending of field force activities : IST, GM
- Plan and execute the training schedule for Field Force: product knowledge, role play, product test…
- In charge of process : Content factory, eIPR, Shopping cart
- Other tasks as assigned
Requirements
- University graduated
- Young entrepreneurship , hardworking, ambitious to be developed
- 1-2 years experiences at the same level
- Good communication skills ( Vietnamese and English - preferred)
- Strong collaboration with cross function, key stakeholders
- Proactively ask for help and ask to help
- Time management skills
- Enjoy fieldwork, proactive, passionate, teamwork
- Good computer skills (Excel ,PPT, Word..)
- Willing to travel and field visit extensively
Competencies required:
- Brand Activation
- Plan and Align
- Strategic Mindset
Fields marked with a * are required.
Over 50000
Pharmaceutical
Marketing
Full Time
Ho Chi Minh City
English
Manager
English
144 Phung Van Cung, ward 4, Phu Nhuan District
Ms. Lan Phuong
0916286420
lanphuong@lp-a.com.vn
phuong.lan.nguyen@natopjobs.com.vn
recruitment@natopjobs.com.vn