Product Manager

cap N.A.TOPJOBS' CLIENT

Multinational company

post time Posted 105 months ago

Job Description:

Key Accountabilities
Assigned products:
-    Achieve sales, margin and market share annual goals for the assigned products.
-    Prepare and develop marketing objectives, strategies, advertising and promotion, which bases on
-    Corporate Branding foundation, and ensure their execution for the assigned products
-    Strictly control promotion budget, right allocation to key drivers of product to maximize product performance.
Develop product positioning.
-    Develop sufficient promotional materials in line with product positioning.
-    Develop methods and cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to determine customer attitude, perception, and acceptance.
-    Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
-    Develop product training to field force on an ongoing basis.
-    Keep Field Force updated on product knowledge and competitor information.
-    Review complaints and provide solutions relating to assigned products.
-    Analyze and report market intelligence in a correct and timely manner.
New products:
-    Look for opportunity to develop business by launching new products and penetrate/ create new market segment
-    Evaluate the practicality and potential of new products and market development.
-    Manage annual sales volume and profit forecasts, pricing.
-    Forecast product demand in market, identify potential supply issues, and develop contingency plans.
Customer:
-    Analyzes and defines target customers and market requirements and trends.
-    Develops and maintains closed contact with customers, distributor, field force and other channels for understanding and satisfying their needs.
Others:
-    Ensure all business activities comply with the WHO code, Viet Nam code, relevant Acts, legal demands, company code of conduct and ethical standards.
-    Special projects as directed by Division Manager/ GM.

General Requirements:

Education :

- Degree in Science/Pharmacy/Medical/ Marketing field

Experience    :
-    At least 5 years of experience
-    Knowledge/ Skills
-    Sound understanding or qualifications in marketing related principles.
-    Strong sales track record.
-    Comprehensive industry knowledge
-    Good in English.
-    Good knowledge of computer based programs including spreadsheets and graphics.

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