Marketing Manager
N.A.TOPJOBS' CLIENT
Pharmaceutical Company
Ho Chi Minh City
Posted
103 months ago
Major Duties & Responsibilities:
1. Implement and further develop marketing strategy of assigned products
• Develop, implement and evaluate marketing objectives, strategies, advertising and promotion, and operational activities for the assigned products
• Analyze positioning and market situation of products and readjust if required, involve sales force to provide input and validate
• Arrange, conduct advisory boards, symposium, exhibitions, conferences, seminar, workshop and meetings
• Achieve sales, profit objectives, margin and market share annual goals for the assigned products
2. Prepare for the successful launch of new products
• Evaluate the practicality and potential of new products and market development. Looking for opportunity to develop business by launching new products and expanding geography coverage
• Determine the appropriate form of market assessment / research (internal vs. external, qualitative vs. quantitative)
• Conduct professional market assessment (if external research including briefing, agency selection and monitoring, interpretation of results for strategic direction)
• Priorities new products based on market data and situation analysis
• Develop a positioning and communication strategy
• Identify sales potential for long term plans
• Support Regulatory Affairs in developing registration strategies for new products to achieve fast time to market at reasonable costs: by working with KOL, advisory boards, MOH if required (recommendation letters, presentations, roundtable meetings)
• Analyze profitability of new products
• Develop the launch plan for new products (convert strategy elements into a workable launch and operational plan)
3. Support sales team to deliver sales objectives and plans
• Co-ordinate and conduct product training, competitor information intelligence and market trends to sales force on an ongoing basis
• Design and develop promotional materials to reinforce the brand positioning and competitive advantage
• Evaluate effectiveness of promotional material with related partners (in-house or outsource) and adjust as necessary
• Manage and determine allocation of samples in line with products strategy, where relevant to the market
• Plan and conduct field visits with field force to monitor implementation of marketing programs, gather feedback from field force on ongoing programs and inputs for programs to be implemented
• Work closely with the Area Sales Managers to ensure activities are communicated clearly and executed effectively
• Review and co-operate with sales team to solve complaints and suggestions relating to assigned products
• Provide input into the monthly sales forecast to ensure accurate stock levels
4. Build KOL endorsement and advocacy
• Identify the KOL to achieve endorsement and advocacy
• Develop excellent co-operation with KOL (in cooperation and coordination with the relevant sales functions) to achieve a clear understanding of the market
• Provide scientific information on the brand (publications, slide kit) to maintain relationship
• Develop endorsement by KOL through conducting advisory boards, clinical studies, speakers, symposia, visits according to marketing strategy
5. Demonstrate high level of product knowledge and therapy area
• Take initiative to maintain and upgrade product knowledge through sourcing product information, reading clinical report and publications, medical journals
• Identify marketing opportunities based on medical information, market knowledge, and competitor knowledge
• Regularly update knowledge on indication area by attending medical conventions, and KOL interaction; understand treatment/market trend
• Build and maintain global network and relationships through attendance of regional / global workshops
6. Monitor performance and direct marketing budget
• Track monthly performance vs. plan, and analyze reasons for gaps
• Complete required reports based on SOP in a correct and timely manner
• Monitor and control marketing budget
7. Build teamwork and co-operation spirit
• Develop and build mutual trust, respect, and cooperation among team members
• Highly co-operate with colleagues, get along well and help colleagues in the job
• Build cross-functional team effectiveness with Marketing, Sales, Regulatory, Finance, HR and Admin colleagues to ensure successful delivery of strategy
• Share best practice and learning, competitive information with colleagues to build knowledge and competence
• Maintain good interpersonal professional relationships
8. Comply with Company’s policies, regulations and local applicable laws
9. Others:
• Ensure Company’s confidentiality i.e. intellectual property, product, price, Sales and Marketing strategies, salary information
• Perform any additional tasks as reasonably requested by Business Unit Director
General Requirements
Qualification
• Bachelor’s degree in Pharmacist or Doctor, MBA is preferred
Experience
• 6-8 years of experience in Pharmaceutical industry 4 years of experience in similar position
• Should have proven successful track record
• Good communication and presentation in both English and Vietnamese
• Competent in using computer software relating to jobs
Organizational
• Deep knowledge of their own functional specialisation – current/best practice/global
• FK strategic priorities and objectives
• Global and regional culture and values and how they influence business practices
• Decentralised decision-making processes – global/regional/local
• Profit drivers and performance indicators relevant to their functional expertise
• Regional organisational structure and key stakeholders and processes for formal/informal influencing
• Competitive differentiators in comparison to market leaders
• Key decision-makers in Headquarters and their responsibilities
• Structure and operating processes for local organisations
• Organisational product range and their potential synergies
Personal Style
• Self-motivated
• Is self-confident and authoritative, without being arrogant or directive
• Strong interpersonal relations
• Open-minded and approachable
• Persuasive and influential
• Flexible, adaptable and responsive
• Continuous learner
• Remain calm under pressure
• Prepared to take calculated risks
• Ability to represent the right image of the Company to the external customers.
• Balances short-term results with ‘big picture’ view
• Thinks ‘whole of business’ - prioritizing organization’s needs over own
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Company Size:
500
Industry:
Pharmaceutical
Job Category:
Marketing
Job Type:
Full Time
Location:
Ho Chi Minh City
Desired skills:
English
Job Level:
Manager
Preferred language to receive applications:
English
Company address:
PNTECHCONS Building, Lot C, Unit 504, 48 Hoa Su Str., Phu Nhuan Dist., HCMC.
Contact name:
Ms.Nguyen Thi Lan Phuong
Phone number:
22268840, Ext 111
Email address:
phuong.lan.nguyen@natopjobs.com.vn cristina@natopjobs.com.vn recruitment@natopjobs.com.vn