Customer Marketing Team Leader

N.A.TOPJOBS' CLIENT

Famous foreign pharmaceutical company

Ho Chi Minh City

Posted 92 months ago

Tasks & Responsibilities:

1. Team lead of local customer marketing department

- Facilitate the team discussions and develop consolidated marketing plan and perspective

-  Support people development and functional capability enhancement of local customer marketing department

 2. Coordination and liaisoning with regional/local counterparts

- Ensure harmonized approach across SEA/APAC region and other departments

- Provide local insights and feedbacks to SEA/APAC region and other departments

3. Channel strategy development

- Define mid/long-term channel strategy including channel selection in line with country go-to-market strategy

-  Monitor channel trends and support strategic decision making for country go-to-market strategy, reflecting channel changes/needs

-  Develop alternative channels in anticipation of market trends and in order to decrease exposure to a single channel

4. Channel strategy execution

-  Lead channel segmentation and define clear value propositions/channel investments for each segment in line with strategic fit and define clear target setting including related financial plans for each segment

-  Define commercial strategy and distribution policy for each channel

-  Collaborate with sales managers on go-to-market implementation, monitor channel interactions, coach the sales force and ensure alignment on different interaction strategies

5. Regular update of channel segmentation and commercial policy

- Establish a management cycle to develop long term relationships with existing and new channels reflecting grower preferences and market trends as well as identifying differentiation and partnering potential for Crop Science

-  Establish a management process to ensure channel performance management, including clear target setting, constant follow-up, incentivization in line with actual performance and continuous performance improvements for channels

6. Activity monitoring and continuous process improvement

- Monitor the timeliness and effectiveness of go-to-market plan execution; track KPIs against plan

-  Lead integration of channel requirements in marketing plans and identify and implement cross-selling/up-selling opportunities for assigned channel group

-  Acquire proper feedback from channel customers to further optimize our channel management approach and offers

- Provide required information in the local S&OP process for stable product supply and effective inventory management

-  Ensure product stewardship/defense activities including proper Crop Protection usage avocations, anti-counterfeits, etc.

Requirements:

·      University graduated from Business Management or equivalent

·      Minimum 5 years’ experience in Channel Management/Sales or related field is required for this position

·      Highly numerical and analytical, with strong computer skills

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